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Selected project

Meridian Brand System

Meridian Brand System

Meridian Brand System

A visual identity and packaging concept for a contemporary skincare brand.

Role

Brand strategist & visual designer

Brand strategist & visual designer

Client

Meridian Skincare

Meridian Skincare

Year

2025

2025

Services

Strategy · Packaging · Visual identity

Strategy · Packaging · Visual identity

The idea

A skincare brand needed a clear identity that could communicate quality across packaging and everyday touchpoints.

The process

01

01

01

Discover

Understanding the problem, audience, and goals.

02

02

02

Create

Developing and refining the right direction.

03

03

03

Deliver

Turning the final idea into a polished outcome.

The result

A restrained packaging system with consistent typography, materials, and a recognizable visual language.

Identity · Packaging · Art direction

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